The new business model for our times?

| January 19, 2012

Today, we as individuals have far more power within organizations and in society than ever before. Our ability to lead and influence is supported by a less structured world (free of old constraining management styles) and our ability to connect and bond through the instant global internet.

Now, our individual voices can push organizations and inspire others to change rules. Those individuals who lead these voices thrive in business today!

Tribes – it’s in our nature to bond
To international marketing guru Seth Godin, these people are members of their own “tribe”—any group of people, large or small, who are connected to one another, a leader, and an idea.

In his book “Tribes”, Godin notes that for millions of years, humans have been seeking out tribes—religious, ethnic, economic, political, or even artistic. It’s in our nature to bond with other people who share similar goals and passions.

New organizational structure
Godin argues that gathering a tribe around you is the new way any business should be organized. Gaining trust and leading the community the right way is one of the most successful business models of this time. 

Too often organizations obsess over numbers and forget the community. They miss the depth of commitment and interconnection that true fans (target market with a common belief, interest, or cause) can deliver. In sharing their knowledge, experience, networks and resources, that tribe of fans can drive change for themselves (as customers knowing what they want), for others (your business and product priorities), and in the world where they focus their collective power (your industry and community).

Tribes are about connection—attracting people and connecting with them at some level. Godin refers to several examples: “Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle.“

How are you changing the world for yourself and others through belonging to a tribe?

We hope you’ll find that SAABC is your tribe where you can connect and inspire your fellow South African business professionals to make a difference for your career and business, and theirs. Through our platform you can meet accomplished fellow countrymen around the world, promote your services, products and job opportunities to them, find professionals whose services you need, and interact in private forums based on your profession, industry, region, or passion.

We invite you to BUILD YOUR BUSINESS and GROW YOUR CAREER with SAABC! SUBSCRIBE NOW (It’s free!) to learn more about belonging to your inherited tribe of highly accomplished South African professionals driving success and change around the world.

Our favorite quote from Godin’s book “Tribes”:  “Change almost never fails because it’s too early. It almost always fails because it’s too late.” – pg. 119

ABOUT TRIBES: Date published: October 2008. Publisher: Penguin Group Incorporated (USA). Format: Hardcover, 160pp ISBN: 1591842336


Category: Business Development, Culture, Leadership, Organizational Structure & Design

About Jacqui Buchanan: View author profile.

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